Momfluencers Are Pitching AI as a Better ‘Coparent’ Than Men
A growing number of 'momfluencers' are using AI tools like ChatGPT to manage household tasks and childcare, positioning AI as a superior 'coparent' to men. These influencers, like Lilian Schmidt, share their experiences and sell custom GPTs or guides to other mothers seeking to reduce their mental load and be more present with their children. This trend highlights the significant burden of invisible labor often shouldered by women in households and touches upon the 'AI gender gap,' where women are less likely to use generative AI tools, partly due to 'mom guilt.' AI
IMPACT Highlights how AI is being adopted to alleviate domestic labor burdens and influence parenting norms, potentially widening or narrowing the AI gender gap.