The Mid-Market Squeeze
Mid-sized businesses are facing a significant challenge in the age of generative AI, mirroring the "mid-market squeeze" seen in retail during the late 20th century. Larger enterprises are investing heavily in AI, developing custom models, and integrating tools like GitHub Copilot and Claude Code, which is creating a competitive disadvantage for smaller firms. These larger companies benefit from more modernized data systems and substantial IT teams capable of experimenting with advanced AI applications, while many mid-sized businesses lag in AI investment and adoption. AI
IMPACT Mid-sized businesses risk falling behind larger competitors if they do not invest in generative AI, potentially leading to market consolidation.