An excellent article by Matthias Ott describes Google's promised AI-first search experience, which dispenses with search results entirely and just uses an LLM (
Matthias Ott's article details Google's planned AI-first search engine, which will replace traditional search results with an LLM and integrated sponsored content. This approach aims to keep users within Google's ecosystem and may reduce source citation. AI
IMPACT This AI-first search approach could significantly alter user interaction with online information and the visibility of external sources.