Uber’s COO says it’s getting harder to justify money spent on tokenmaxxing
Uber's Chief Operating Officer Andrew Macdonald stated that the company is finding it increasingly difficult to justify its spending on AI, particularly concerning token consumption. He noted that higher AI usage does not necessarily correlate with a proportional increase in valuable consumer features. This realization has led Uber to re-evaluate its AI investment strategy, with CEO Dara Khosrowshahi mentioning a slowdown in hiring to accommodate AI expenditures. AI
IMPACT Companies are beginning to question the ROI of extensive AI token usage, suggesting a potential shift in how AI investments are evaluated.