The most underrated feature in a website AI assistant: saying "I don't know"
Many companies are adding AI chatbots to their websites, but often prioritize sounding human over accuracy. This can lead to bots inventing policies or promises, creating business liabilities. The most valuable feature for a website AI assistant is its ability to admit when it doesn't know an answer, rather than guessing. Tools like Knowster offer a solution by grounding AI responses in a website's existing content and ensuring it only answers questions supported by that information. AI
IMPACT Emphasizes the importance of grounding AI responses in factual content to avoid business liabilities and improve user trust.