The 2026 World Cup May Belong To Creators, Not TV Networks
The 2026 FIFA World Cup is poised to be heavily influenced by content creators, reflecting a broader trend where younger audiences, particularly Gen Z, engage with sports through social media personalities rather than traditional TV networks. Creators are increasingly capturing fan attention, even as broadcasters retain broadcast rights. This shift is evident in the rise of personality-driven sports media, with platforms like TikTok, YouTube, and Twitch becoming central to how fans consume content, from match highlights to transfer rumors. AI
