Marketing jobs are among the most exposed to AI. Adobe and LinkedIn are teaming up to ensure the industry is upskilled—not replaced
Adobe and LinkedIn have launched a new free online course, "AI Essentials for Marketers," aimed at equipping marketing professionals with AI skills. The program addresses a significant gap between the growing demand for AI literacy in marketing jobs and the current skill set of professionals. The courses are designed to be completed in two to three hours and cover various marketing roles, focusing on practical AI applications in campaign building, creative development, and analytics. AI
IMPACT Addresses the growing need for AI skills in marketing, potentially mitigating job displacement by offering accessible upskilling opportunities.