Low-budget films from YouTubers beat ‘Star Wars’ heavyweight at the box office — ‘we’ll probably look back at this as a real turning point’
Low-budget horror films originating from YouTube creators have unexpectedly outperformed major Hollywood releases at the box office. "Backrooms," a film by 20-year-old YouTuber Kane Parsons, grossed $81.5 million in its opening weekend, significantly exceeding expectations and rivaling the performance of "The Mandalorian and Grogu." Another YouTuber-directed film, "Obsession," also performed strongly, demonstrating a new trend of online talent successfully transitioning to theatrical releases. This success suggests a potential shift in the film industry, with young creators leveraging their online followings to drive theatrical attendance. AI
IMPACT Demonstrates a new paradigm for content creation and distribution, leveraging online talent to drive theatrical success and potentially reshaping Hollywood's approach to talent discovery and audience engagement.