Is it botting? According to cybersecurity company Impreva, bot traffic exceeded human activity on the internet for the first time in 2024. According to it
Cybersecurity firm Impreva reports that automated bots now constitute the majority of internet traffic, exceeding human activity for the first time in 2024. According to their analysis, bots accounted for 51% of all internet traffic last year. This surge in bot activity highlights a significant shift in online behavior and raises concerns about the authenticity of internet interactions. AI
IMPACT This shift in internet traffic composition could impact AI development and deployment, potentially requiring more sophisticated bot detection and mitigation strategies.