Huatai Securities: 618 low-price competition cools down, platforms focus on efficiency upgrades
Huatai Securities reports that the 618 shopping festival is shifting focus from aggressive price cuts to operational efficiency and ecosystem collaboration. E-commerce platforms are increasingly supporting merchants through reduced barriers, improved logistics, and targeted traffic. Separately, Huaron Kechuang has secured over 100 million yuan in Series A funding led by Bilin Star Investment to advance its technological research and development. AI
IMPACT E-commerce platforms are leveraging AI for operational efficiency and user value, indicating a broader trend of AI integration in retail.