Victoria’s Secret CEO rejected ‘woke-washing’ and endless sales cycles—and it’s paying off
Victoria's Secret CEO Hillary Super has successfully navigated the company away from a period of decline, marked by a stock price crash and a controversial marketing pivot. By focusing on authenticity and embracing the brand's heritage of glamour without body-shaming, Super has revitalized sales and customer acquisition, particularly among Gen-Z shoppers. This strategy, which includes reducing reliance on promotions and markdowns, has led to a significant increase in the company's stock price and a raised full-year financial outlook. AI
