Ubisoft reportedly testing generative AI in Far Cry 7, insider says it 'looks like sh*t' — company recently posted a record €1.3 billion loss
Ubisoft is reportedly experimenting with generative AI tools in an early build of the unannounced Far Cry 7, despite a recent record operating loss of €1.3 billion. An insider described the AI's output as poor quality, though Ubisoft plans to accelerate investments in AI, including a standalone project called Teammates and AI-powered NPCs. These AI initiatives have not yet been integrated into any commercial titles. AI
IMPACT Ubisoft's internal AI experiments may influence future game development tools and NPC interactions, but current use is limited to R&D.