The economist who wrote the book on sports finance has a number for FIFA’s World Cup haul: $15 billion
An economist predicts FIFA's 2026 World Cup will generate over $15 billion in revenue, a significant increase from previous tournaments. This projection is driven by a new dynamic pricing strategy for tickets, which has already led to prices exceeding $1,000 for many seats and over $32,000 for some final tickets. While this approach aims to capture revenue typically lost to scalpers, it has drawn criticism for potentially alienating devoted fans. AI
