We interviewed Adobe's head of Agentic AI
Adobe's head of Agentic AI, Forest Key, emphasizes that AI should augment human creativity rather than replace it. He advocates for AI to handle repetitive execution tasks, freeing up creators to focus on intent and imagination. Key highlights Adobe's Firefly AI Assistant as an example of this philosophy, designed to integrate seamlessly into existing workflows and empower individuals with creative ideas but lacking professional tool expertise. AI
IMPACT Adobe's approach suggests AI tools will focus on workflow integration and augmenting user capabilities, potentially lowering barriers for creative professionals.