The Tone of Awareness: Topic, Sentiment, and Toxicity Maps During Mental Health Month on TikTok
Researchers analyzed 28,341 TikTok videos and 80,130 comments from Mental Health Awareness Month in 2023 and 2024 to understand the tone of mental health discourse. Using BERTopic, XLM-T, and Detoxify, they mapped topics, sentiment, and toxicity, distinguishing between content creation and audience reception. While video sentiment was often negative for emotionally charged topics, comments showed a shift towards mixed or positive polarity, particularly for suicide prevention content. Toxicity levels were generally low but higher in comments for specific topics like "Suicide Prevention." AI
IMPACT Provides insights into how AI tools can analyze sentiment and toxicity in online mental health discussions.