🎮 "The live-action Smurfs movie paid for itself entirely through product placement" - Former Dragon Age boss suggests games can be funded another way Is there a
A former executive producer for Dragon Age and Anthem, Mark Darrah, has proposed alternative funding models for live-service video games. He suggests that, similar to how the live-action Smurfs movie recouped its costs through product placement, games could explore similar avenues. This approach aims to mitigate the common issues of games shutting down or being discontinued due to financial unsustainability. AI
