AI won’t transform your business—until you redesign work itself
Businesses adopting AI should focus on redesigning work rather than solely chasing efficiency, according to Dr. Laura Weis, WPP's head of human-AI strategy and transformation. She emphasizes integrating AI and workforce strategies, as well as creating space for innovation and exploration that AI enables. Weis advocates for redesigning roles around human strengths, rather than eliminating positions, to leverage AI's potential for expansion and new opportunities. AI
IMPACT Focusing on work redesign and human strengths alongside AI integration can unlock new growth and innovation opportunities for businesses.