Pocket 4 new product becomes hard currency for 618! 400 DJI official offline stores settle on Meituan Instashopping
DJI has partnered with Meituan's instant retail platform, with 400 of its offline stores now available for consumers to purchase drones, cameras, and other electronics for delivery within 30 minutes. This collaboration aims to leverage instant retail as a significant growth area for DJI, especially following the launch of its new Osmo Pocket 4. The move aligns with a broader trend of consumer electronics brands increasingly adopting instant retail strategies to meet demand for immediate product availability. AI
IMPACT This partnership expands instant retail options for consumer electronics, potentially increasing sales velocity for products like DJI's new Osmo Pocket 4.