Bill Gates once starred in a bizarre Doom promo to push Windows 95 back in 1993 — tech mogul wore a trench coat, wielded a shotgun, and shot a demon, saying 'Who do you want to execute today?'
A resurfaced promotional video from 1995 shows a young Bill Gates in a trench coat and holding a shotgun, promoting Windows 95 as a superior gaming platform. The video, created for a Microsoft internal event, featured Gates interacting with a Doom-like environment and demons to emphasize the operating system's gaming capabilities and the new DirectX API. This effort aimed to shift game development away from DOS and towards Windows, with Gabe Newell playing a key role in porting Doom to Windows 95. AI