How Stagwell built privacy-safe ID matching on Databricks
Stagwell has developed a privacy-safe identity matching solution leveraging Databricks' Marketplace Apps and Packaged Clean Rooms. This new approach allows brands to match their first-party data with identity graphs without exposing sensitive user-level information. The system, integrated with Stagwell's Agentic Targeting System (SATS), enables data enrichment and audience profiling while keeping data within the customer's secure environment, significantly reducing the risks and complexities associated with traditional data sharing methods. AI
IMPACT Enhances data collaboration and audience targeting capabilities for brands by improving privacy-preserving identity matching.