EY Report: Artificial intelligence reshapes consumer goods selection, accelerating the risk of brands being excluded from the option evaluation process
A new report from EY indicates that Artificial Intelligence is fundamentally altering how consumer brands are selected, potentially leading to the exclusion of brands that fail to adapt. The study, which surveyed over 850 senior executives, found that while most recognize the need for rapid transformation due to AI and retailer platforms, a significant majority are unprepared. Success now hinges on visibility within AI-driven ecosystems and the ability to influence algorithmic recommendations, a capability few companies currently possess. AI
IMPACT AI is becoming critical for consumer brands to maintain visibility and relevance in purchasing decisions, as algorithms increasingly mediate product discovery and selection.