Learning Fair Demand Models
Researchers have developed a new framework for incorporating fairness considerations into data-driven pricing systems. The study focuses on a two-stage process involving demand model estimation and price optimization, exploring how fairness can be integrated at different points. They found that equalizing training loss across groups can lead to unintended consequences, suggesting that fairness should be applied directly to prices or demand. The research also characterized when price fairness in estimation or demand fairness in optimization yields better social welfare under specific conditions. AI
IMPACT Introduces a novel approach to mitigate bias in AI-driven pricing, potentially leading to more equitable economic outcomes.