‘Soccernomics’ co-author: FIFA’s ticket strategy isn’t price discovery, it’s a wealth filter
FIFA's ticket pricing strategy for the upcoming World Cup has drawn criticism for its dramatic increase in costs compared to previous tournaments. Average ticket prices have risen by approximately 1,000% since 1994, far outpacing inflation and median income growth in the U.S. Critics argue that FIFA is employing dynamic pricing, which charges based on willingness to pay rather than cost, and that the lack of transparency surrounding the revenue distribution fuels concerns about corruption. AI
