6 years of jersey design, 4 years of prep, 4 weeks of games: Execs at U.S. Soccer and Nike know how much this World Cup means
U.S. Soccer and Nike collaborated for six years on the national team's World Cup jersey, incorporating player feedback and advanced ventilation technology to provide a performance edge. Nike is also using computational modeling to optimize airflow in jerseys for 18 national federations participating in the tournament. Beyond the kit, U.S. Soccer is leveraging AI to identify potential players globally, analyzing vast amounts of game footage to scout talent that traditional methods would miss. AI
IMPACT AI is being used to expand the talent pool for U.S. Soccer, potentially identifying overlooked players globally.