Vietnam is becoming the hottest tourist hotspot in Southeast Asia—and trying to avoid Thailand’s mistakes
Vietnam is experiencing a significant surge in tourism, attracting over 21 million visitors in 2025 and surpassing Thailand as a top destination for Chinese tourists. The country aims to generate $41 billion from tourism this year, focusing on attracting higher-spending, longer-staying travelers, including business, luxury, and medical tourists. This growth is supported by expanded visa-free access for numerous countries and increased investment in tourism infrastructure, such as a new airport on Phu Quoc island. AI
