https://www. europesays.com/3067137/ Sixty percent of U.S. consumers say ‘AI’ in brand messaging is a turnoff, survey finds # AI # AISearch # ArtificialIntellig
A recent survey indicates that a significant majority of U.S. consumers find the use of "AI" in brand messaging off-putting, with 60% expressing this sentiment. The report, conducted by WordPress VIP, also revealed that 86% of consumers do not fully trust AI-generated answers and prefer to consult original sources, with many trusting AI less than confusing privacy policies. Despite this skepticism, brands are increasingly prioritizing AI discoverability, as AI referrals to websites are growing, forcing companies to balance human trust with AI visibility. AI
IMPACT Brands must now navigate consumer distrust of AI while optimizing for AI search visibility, highlighting a growing tension in digital marketing.