As Brazil’s Book Market Evolves, Publishers Focus on AI, Audiences, and Tax Pressures The Brazilian Book Chamber meeting brought together more than 400 professi
Publishers in Brazil are increasingly focusing on artificial intelligence as a tool to understand and engage with their audiences. This trend was highlighted at the Brazilian Book Chamber meeting, where over 400 industry professionals gathered to discuss various aspects of the market, including digital growth and the impact of AI. The discussions also touched upon tax pressures and evolving audience engagement strategies. AI
IMPACT Publishers are exploring AI to better understand and connect with their readership, indicating a growing adoption of AI tools for audience engagement.