ICYMI: Fluent wins Backpack Media deal to monetise student life-stage data: Fluent, Inc. selected as commerce media partner for Backpack Media by Sallie, combin
Fluent, Inc. has been chosen by Backpack Media to serve as its commerce media partner. This collaboration will leverage Fluent's first-party data on student life stages, combined with AI-driven optimization, to enhance revenue generation. The deal aims to monetize data related to the student life cycle. AI
IMPACT AI will be used to optimize the monetization of student life-stage data through a new partnership.