You're Sitting On A High-Margin Business—Here's How You Can Realize It
Companies can unlock significant profit by treating their existing data as a product rather than just an input for internal reporting or AI experiences. This approach, exemplified by retail giants like Walmart and Kroger, transforms operational data into high-margin revenue streams, such as retail media networks. The core idea is to structure and package this data to directly address the decision-making needs of external partners, a strategy applicable across various industries beyond retail. AI
IMPACT Treating data as a product, rather than an input, will become crucial as AI tools become commoditized, shifting competitive advantage to the quality and structure of data inputs.