Samsung’s UK boss keeps a signed $100 bill she’s never allowed to spend—and shares her best and worst investments
Annika Bizon, the UK Vice President for Samsung's mobile experience division, is leading the charge for the company's AI-powered devices in the region. Since its 2024 UK launch, Samsung's Galaxy AI has seen rapid adoption, reaching nearly five million users in its first year. Bizon also sits on Meta's advisory board and recently oversaw the launch of Samsung's most advanced AI phone, the Galaxy S26 Series. AI
IMPACT Samsung's UK VP discusses the adoption of Galaxy AI and the launch of new AI phones, offering insight into market penetration for AI-enabled devices.