Our customers need to be thought of like they are on a walk to the beach. They are thinking about drinks, sun, and sea - while checking our offer. We better mak
The author emphasizes the importance of making digital offerings, particularly websites and apps, extremely easy to understand for customers. They liken the customer mindset to being on a beach, focused on leisure rather than complex details. This principle is crucial for businesses, especially in the financial services and tech sectors, to prevent customers from disengaging. AI
