Samsung Galaxy surpasses iPhone in user satisfaction: ACSI 2026 data According to the latest report from the American Customer Satisfaction Index (ACSI)
Samsung has surpassed Apple in customer satisfaction for smartphones according to the 2026 American Customer Satisfaction Index (ACSI) report. The study found Samsung scored 81 points, while Apple dropped to 80 points, with the overall smartphone category average increasing to 79. The report also highlighted positive user reception for AI features integrated into smartphones, with Samsung's Galaxy AI noted as a functional tool, contrasting with Apple's AI strategy that has yet to fully materialize. AI
IMPACT Positive user reception for integrated AI features in smartphones is noted, impacting product development and marketing strategies.