Slack and Artificial Intelligence Will Take the Reins at the World Cup. How Technology Will Handle the Biggest Tournament in History The 2026 FIFA World Cup will be
Salesforce has partnered with FIFA to leverage its Slack platform and AI solutions for the 2026 World Cup. Slack will serve as a central communication hub for personnel and volunteers across the three host countries, automating logistical processes. Additionally, Salesforce's AI-powered Agentforce 360 will provide real-time support to millions of fans and manage B2B communications with partners and local authorities. AI
IMPACT This deployment showcases how AI and integrated communication platforms can manage complex, large-scale events, potentially influencing future event management strategies.