FTC to Require Cox Media Group, Two Other Firms to Pay Nearly $1 Million to Settle Charges They Deceived Customers About “Active Listening” AI-Powered Marketing Service
The FTC has ordered Cox Media Group and two other firms to pay nearly $1 million to settle charges of deceiving customers about an AI-powered marketing service. These companies falsely advertised an "Active Listening" service that they claimed used smart devices to capture real-time voice data for targeted advertising. In reality, the service involved reselling email lists at a markup and did not actually listen to conversations or use voice data. AI
IMPACT This action highlights regulatory scrutiny on AI marketing claims, potentially impacting how companies advertise AI-powered services.