🚦 How do you create a memorable statewide road safety campaign without using shock tactics? This was the challenge we faced when developing the # aufjepasst cam
A digital agency developed a statewide road safety campaign for Saxony-Anhalt, Germany, focusing on memorable messaging without shock tactics. The campaign utilized AI-generated visuals, which were then animated for social media distribution across organic and paid channels. A TYPO3-based landing page supported the integrated communication approach, aiming to reach audiences effectively online and offline. AI
IMPACT Demonstrates AI's application in creative advertising and public sector communication for engagement.