FYI: AI shortlists are commerce media's next paid placement battle: Koddi research finds 84% of commerce media leaders would invest in AI recommendation visibil
New York has passed legislation requiring AI crawlers to identify themselves to news publishers, with potential penalties of $15,000 per day for non-compliance. This bill, A11292, was passed by the Assembly on June 5, 2026. Separately, research from Koddi indicates that 84% of commerce media leaders plan to invest in AI recommendation visibility, as 70% are already utilizing AI agents for campaign execution. AI
IMPACT This legislation could impact how AI models are trained by requiring transparency in data collection, while increased investment in AI recommendation visibility signals a growing trend in AI-driven commerce.